Print on demand


Print on Demand (POD) is a printing and fulfillment process that allows individuals and businesses to create custom-designed products without the need for large-scale production or holding inventory.

In a traditional manufacturing model, products are produced in bulk quantities and stored in warehouses until they are sold. In contrast, with Print on Demand, items are produced individually or in small batches as orders are received.

Here's how the Print on Demand process typically works:

  1. Customisation
    Customers create or provide their own designs for various products such as apparel (t-shirts, hoodies), accessories, home decor items, and more.
  2. Online Store Integration
    These designs are then integrated into an online platform or store, often through a Print on Demand service provider like Merch App.
  3. Order Placement
    When a customer places an order for a custom-designed product, the Print on Demand service receives the order details, including the specific design, product type, and size.
  4. Printing and Production
    The Print on Demand service then prints the design onto the selected product using methods like Direct to Garment (DTG) printing, sublimation, or other digital printing techniques.
  5. Quality Control
    The printed product undergoes quality control to ensure that it meets the specified standards and matches the customer's order details.
  6. Packaging
    The finished product is then packaged and prepared for shipping.
  7. Shipping
    The packaged item is shipped directly to the customer. Print on Demand services often handle the entire fulfillment process, including packaging and shipping.

Key Benefits of Print on Demand:

  • No Upfront Costs
    Businesses and individuals can start selling custom products without the need to invest in inventory upfront.
  • Reduced Risk
    Since products are produced as orders are received, there's no risk of excess inventory or unsold stock.
  • Customisation
    Customers can create and purchase unique, personalised products tailored to their preferences.
  • Global Reach
    Print on Demand services often have international fulfillment centres, allowing businesses to reach a global audience without dealing with international shipping complexities.
  • Time Efficiency
    The production and fulfillment process is streamlined, leading to faster turnaround times for customers.

Print on Demand has become a popular choice for e-commerce businesses, independent artists, and entrepreneurs looking for a flexible and low-risk way to bring their designs to market.